Alejandra Campoverdi is a champion for women's health, a senior advocacy and communications strategist, the Founder of The Well Woman Coalition, and a former Obama White House official. Currently, Alejandra serves as Senior Advisor to the President of Ariel Investments, Mellody Hobson. In 2018, Alejandra founded The Well Woman Coalition, an initiative empowering women of color to have agency over their own health and healing through awareness, education, and advocacy. Prior to running for U.S. Congress in California in 2017, Alejandra was founding Managing Editor of #EmergingUS at the Los Angeles Times, a digital content platform focused on exploring the emerging American identity. Alejandra previously served as Senior Advisor for Innovation and Communications Strategy for Univision Network News. From 2009-2012, Alejandra served as an aide in the Obama White House, initially as Special Assistant to the Deputy Chief of Staff for Policy, and later as White House Deputy Director of Hispanic Media.
Alejandra holds a Master of Public Policy from Harvard University’s Kennedy School of Government and graduated cum laude from the Annenberg School for Communication & Journalism at the University of Southern California. Alejandra is a former Commissioner for the California Children and Families Commission, also known as "First 5 California."
She currently serves on the Boards of Harvard's Shorenstein Center on Media, Politics and Public Policy, the California Community Foundation, and Harvard Kennedy School's Journal of Hispanic Policy, and is a member of the Pacific Council on International Policy. In 2017, Alejandra was awarded Penn Medicine's Basser Center for BRCA's inaugural YLC Distinguished Advocacy Award for her vocal advocacy around BRCA-related cancers.